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valobasha99 · Dołączył: 30 Lis 2023 Posty: 2

Social SEO is the best strategy to position yourself with social networks and establish yourself as the preferred option over the rest of the competition.

Social SEO, position yourself with social networks

Next year 2017 will be the time when SEO will be featured by content marketing, mobile devices, local positioning and the increasingly growing influence of social networks . Integration is the key term to achieve success in the digital field in which capturing the attention of users becomes an increasingly difficult task. In this sense, Social Media experts must be able to incorporate all kinds of tools and techniques such as SEO (Search Engine Optimization) positioning.

At a time when people find their content through social networks and when new clients are found through media such as Facebook or Twitter, SEO cannot ignore this Special Data type of spaces as the main means of dissemination given that They can be ideal to give visibility to the brand and content. The evolution of SEO at the moment involves merging Web positioning and Social Media. These types of social platforms can help SEO managers define their strategy and make decisions.

Social SEO

What is Social SEO?
The set of actions aimed at taking advantage of social networks to improve the positioning of a website and applying Search Engine Optimization techniques to social profiles to optimize them and enhance their visibility among the community of followers is what could be defined as Social SEO . or Social Media SEO.

The presence of search engines in social media or the adaptation of search engines to contemplate social interaction on websites are some of the reasons that give life to the aforementioned Social SEO.

How to take advantage of Social SEO
Networks such as Facebook, Twitter or Instagram are especially effective for positioning because, among other things, they help search for keywords . In this sense, if the conversations on this type of platforms generated by the brand are analyzed, it is possible to establish what terms are associated with them. By considering this data and the keywords of the advertising tools, it will be possible to determine what is really driving traffic.

How to take advantage of Social SEO

On the other hand, it must be taken into account that content also sets trends , that is, that networks are not only useful for discovering patterns or lines of conversation, but also helped to establish fashions in terms of content or themes. In this way, networks help keep up to date with what people are consuming in terms of information, as well as where their preferences and personal tastes move.

In addition to knowing which topics consumers are most concerned about, social networks will also be useful to know when they arouse greater interest , helping to redefine the content strategy. Likewise, you will have the possibility of knowing the public that receives such content and, therefore, establishing strategies that are more appropriate to connect with them.

All this not to mention that social networks will also serve to find out what type of content is having the greatest influence among users in real time and, therefore, will be useful for your aforementioned content marketing strategy.

Precisely, to get the most out of Social SEO, it is very important to look at the keywords that attract virtual traffic to the website to create content that adapts to the sector and that, ultimately, may be of interest to your audience. At the same time, it is essential to determine social keywords using tools such as, for example, Social Mention, a web application for searching and analyzing all content, comments, photos or videos shared by users on the Internet.